EagerLED digital retail signage provides your store with innovative marketing tools and convenient content management methods, which is an excellent way to improve sales performance.

EA1920iP3 Poster LED Display

Intelligent control,GOB LED Module,Light and thin

EA169F3 Indoor LED Screen

8K ultra HD,16:9 aspect Ratio,Wireless LED module

EA1000TOR Transparent LED Screen

65% high transparency,Light and thin, IP65 dustproof and waterproof

Cutting-edge marketing methods
As a cutting-edge digital marketing tool, digital retail signage can show the innovative and modern image of stores.

Innovative display methods: display more creative advertising content, such as short videos, interactive content, product demonstrations, etc., breaking through the limitations of traditional advertising methods.

Create brand stories: tell brand stories, convey brand culture, and form a unique brand impression.

Increase customer flow and improve store sales
By playing eye-catching advertisements, promotions or new product recommendations, attract the attention of passers-by, stimulate their interest, and actively walk into the store.

Guide customers: digital retail signage shows the store’s unique advantages, limited-time discounts, event information, etc.

Create an atmosphere: dynamic advertisements and content can enhance the store’s modern feel and attract young customers.

Easy content management
Retail digital screen can flexibly adjust display content according to time periods, seasonal activities or market needs through remote control and content management systems.

Convenient content update: no need to frequently change posters or signs, saving a lot of manpower and material costs.

Customized display: You can customize retail digital signage content as needed, such as launching new products, holding promotions, displaying festivals, etc.

LED Poster

Dynamic promotion: Looping promotion content and new product display, more eye-catching than static posters, instant content update without printing costs.

Flexible deployment: The ultra-thin body can be hung on the wall, pillars or placed on the counter, or even temporarily moved to areas with high traffic (such as store entrance).

LED Display Shelf

Product display: Shelves with built-in LED strips can highlight product details, making the products look more shiny and high-end, especially suitable for high-value products such as jewelry and cosmetics.

Zoned lighting: Different shelf layers can control lights independently to distinguish product categories or promotional areas and guide customers’ sight.

Interactive LED Screen

Self-service inquiry: Customers can view product parameters, inventory, price comparison and other information by touching the screen, reducing the pressure of store clerks’ consultation (such as home appliances, beauty trial).

Gamification marketing: Design interactive games (such as lottery, AR trial), enhance participation and collect user data, and push personalized advertisements later.

Navigation guide: Integrate store maps, enter the product name to display the location and route, and optimize the shopping experience (suitable for large retail stores or shopping malls).

Ceiling LED Screen

Immersive atmosphere: natural scenery and holiday theme animations (such as snowflakes and cherry blossoms) are hung on the ceiling to create a unique shopping environment.

Space division: different areas are divided by screen content (such as cartoons in the children’s area and high-end advertisements in the luxury area), without physical partitions.

Advertising coverage: Customers can see brand promotions or store-wide promotional information just by looking up, covering blind spots and increasing advertising exposure.

LED Directional Signage

Multi-language support: switch to different language signs to facilitate international customers or tourist area stores.

Emergency reminder: quickly switch to warning guidance in emergencies (such as fire evacuation) to improve safety.

LED Video Wall

Shocking display: ultra-high-definition large screens loop product advertising blockbusters (such as cars and mobile phones) to create high-end visual displays.

They are suitable for larger spaces or stores that need to display large-scale content, and are often used at store entrances or central display areas.

• Pixel pitch P4.44mm P5.71mm,P6.67mm,P8mm,p10mm
• Front and rear double-sided maintenance design
• IP65-rated water resistance
• 6500 CD/㎡brightness
• Lifetime 100000 hours
• Arc installation for 3D billboard

• Two pixel options: P2.5 and P2.5
• Refresh Frequency ≥3,840
• Cabinet Weight 43 KG
• Brightness 5,000 CD/㎡
• IP65 waterproof capability
• 4 wheels at the bottom for moving

• Various pixels P3.91-7.82, P5.2-10.4
• 70% High Transparency
• Cabinet Weight 7.5KG
• Brightness 4500 CD/㎡
• Excellent IP65 dustproof and waterproof
• Stacking,tacking hanging and fixed installation

In 2025, when everyone loves shopping online, do you, as a brick-and-mortar retailer, worry about your business being affected? Actually, as long as you can retain customers, you don’t need to worry about sales. digital retail signage is a powerful tool for offline marketing—it can capture attention with dynamic content and enhance the shopping experience through real-time interaction, making customers more willing to stay and spend.

Traditional billboards and posters are losing their effectiveness—consumers check their phones every 30 seconds on average, and static ads hold attention for less than 2 seconds. Switching to retail digital signage and using intelligent visual marketing to catch customers’ eyes is the key to success for offline retail.

catalogue

Retail digital signage is a type of digital signage that displays advertisements, promotions, product information, videos, etc. on digital screens (such as LED displays, LCD displays, etc.). These contents can usually be updated remotely or automatically and can be adjusted in real time.

Compared with traditional signage, such as printed posters, flyers, etc., retail digital signage is more flexible and efficient in marketing.

Digital Marketing
It uses an electronic screen or LED display to attract customers, such as showing a new product ad on a rotating screen at a mall entrance or displaying a menu item on a screen outside a restaurant. It’s not limited to an image or text—it can also play a video or animation. Multiple studies show that after installing digital signage, many retail stores saw a 13%-18% increase in customer visits, with the most noticeable effect near a shopping center.

Interactive Mode Keeps A Customer Engaged Longer
A modern retail digital screen often comes with a touchscreen, allowing a customer to check a product’s details like price, size, color, and location. Some retail LED screens even use AR technology, such as a virtual try-on for clothes or makeup, letting a customer see the effect instantly, which greatly boosts their desire to buy.

Remote And Smart Control
A retail digital screen can update content in real-time via an internet connection, supporting remote updates and management. If you’re unsatisfied with the content, you can make a quick adjustment without waiting for printing like with a traditional poster.

Multiple Styles To Choose From
You can customize a retail digital screen based on your need, such as a spherical, wave-shaped, or droplet-shaped design. A creative display itself can be a highly attractive marketing tool.

Easy Installation And Maintenance
Compared to a printed poster or billboard, you might think a digital screen is complicated to install and maintain. However, you just need to fix the screen in place and connect it to power and the internet. For maintenance, most use a modular design—if a problem occurs, the faulty part can be quickly located and replaced.

High Cost-Effectiveness For Marketing
Though the initial cost of a digital screen may be slightly higher than a traditional printed poster or billboard, it is extremely cost-effective in the long run. It doesn’t require frequent reprinting, content can be updated anytime, and it precisely matches a different marketing need. Plus, its dynamic display attracts more customer attention, leading to a higher conversion rate.

If you run a retail store and have installed digital retail signage, it’s a smart choice you won’t regret.

Stand out and attract more customers
With dynamic visuals, bright colors, and eye-catching messages, digital retail signage helps your store stand out from competitors. It grabs attention, increases visibility, and draws more potential customers inside.

Drive impulse purchases
Promotions, limited-time offers, and other content displayed on digital signage create a sense of urgency. By delivering clear messages, it encourages customers to buy immediately, significantly improving conversion rates and sales.

Customers pay for “experience,” not just low prices
Digital retail signage does more than show product info—it creates fun, interactive experiences. Features like touchscreens, dynamic content, and personalized recommendations let customers engage actively. For example, interactive games, instant feedback, or AR try-on features turn shopping into a enjoyable process, boosting satisfaction.

As the shopping experience improves, customers are willing to pay for this uniqueness, not just discounts. Thus, in-store digital signage enhances brand image and loyalty, helping stores stay ahead in competition.

Product recommendation:

EA1920OP1 Poster LED Screen

• Made up of multiple 640mm×640mm small screens seamlessly spliced ​​together
• P2.5 and P2.5 two pixel types
• Weight 43KG, brightness 5,000 nits
• IP65 protection grade
• There are four wheels at the bottom for easy movement

Product recommendation:

EA-IFilm LED Transparent Display

• 90% high transparency
• P4-8mm,P6.5mm,P5-10mm,P8mm,P10mm,P16mm,P20mm
• Weight 6kg/㎡, Viewing Angle 140°
• High Brightness 2000:1, High Contrast 5000cd/m2, High Refresh Rate 3840HZ
• Lifetime 100,000 Hours

Product recommendation:

EA640F2 Indoor LED Display

• Cinematic HD display P1.25mm,P1.53mm,P1.86mm,P2mm,P2.5mm,and more
• Refresh Frequency≥3,840Hz
• Lifetime100,000 Hours
• Viewing Angle140°
• Cabinet Weight7.5KG

Product recommendation:

EA-Flex Indoor Flexible LED Wall

• soft and light, multiple sizes
• P0.9mm, P2.5mm, P4mm and other pixels are available
• Refresh Frequency≥3,840 Hz
• Viewing Angle 140 °
• Suitable for both indoor and outdoor use

The following are reference prices. The actual price depends on factors such as size, pixels, resolution, transportation, etc.Consult us now to get a real quote.

(1)Selecting the Type of Digital Retail Signage
There are two main options: LCD screen and LED screen. LED screen is recommended for better cost performance, longer lifespan, lower power consumption, more variety, and customizable size. Its modular design also makes transport and installation easier.
Key parameters to check: resolution (at least 1080P), brightness (500+ nits to avoid glare), and size (based on viewing distance).

For higher budgets, OLED screens offer superior clarity and vivid colors, ideal for luxury stores (e.g., jewelry) to showcase product details—though they come at a premium price.

(2)Choosing a Video Player
The player is critical for smooth, stable playback. A high-quality player ensures crisp colors, 4K/8K video without lag, and minimal crashes. A poor-quality one may cause stuttering, color shifts, or frequent freezes.

Recommended High-Quality Players:
Novastar VX1000 Media Player
Supports 4K resolution, ultra-low latency (1 frame), and outputs up to 10,240 x 8,192 pixels. Offers rich connectivity and high compatibility.

Huidu HD Player
Versatile with multiple playback modes, remote cluster control, and user-friendly operation for various scenarios.

Novastar VX1000 Media Player

Huidu HD – HD6 Player

Entrance/Foyer: Install a 55-65″ digital retail signage looping brand stories or top product highlights.

Shelf Ends: Embed vertical screens to display promotional pricing.

Checkout Counter Backdrop: Use a retail digital screen for member-exclusive deals or new arrivals.

Fitting Room Mirror: Interactive recommendations, AR virtual try-on for outfits or makeup.

Main Content: Promotions, product showcases, new arrivals, brand stories, etc.

Update Frequency:

Regular content: Weekly updates.

Promotions: Real-time updates (e.g., holidays/anniversaries).

Seasonal themes: Monthly refreshes.

Cleaning:

Daily: Static dust removal.

Weekly: Wipe with specialized cleaner.

Quarterly: Deep maintenance.

Maintenance: Monitor temperature, adjust brightness, and run self-diagnostics for faults.

Novastar Software

Novastar software is a top choice in the retail digital display industry, known for its professional performance. It helps configure, manage, and maintain LED screens.

Key features include:Brightness adjustment,Pixel monitoring,Point-by-point correction,Remote control,Works with both synchronous & asynchronous LED display systems.()

Note: The RCFG and RCFGX files are essential for Novastar LED screen receiver cards. Without them, your digital retail signage may not work.

Download Novastar RCFG & RCFGX here.

Linsn Software

Linsn software leads in synchronous/asynchronous control and LED lighting control, offering high stability and compatibility.

Best for large-scale LED displays, such as:Stage performances,Outdoor advertising screens.

Colorlight Software

Colorlight software excels in smart control, featuring:

LAN-based remote management

Mobile-friendly operation

With just a phone, you can easily update content on your digital retail signage.

Italian customers installed EagerLED P3 indoor LED wall in clothing store

• High-definition dynamic display of latest fashion and matching suggestions
• Loop playback of brand stories and design concepts
• Play fashion show or seasonal theme videos

American Customers uses EagerLED P4 indoor LED screen in bowling alleys

• Plays high-definition dynamic backgrounds to liven up the atmosphere
• Displays game scores and animation effects in real time
• Carousels promotional information and venue event advertisements

Spanish customers installed EagerLED transparent LED screen on the glass wall of their store

• Play product video content while keeping the window lighting
• Create an avant-garde and fashionable visual experience
• Dynamic advertising and real-time discount information can effectively attract passers-by into the store

Italian Customers use EagerLED EA1920ip3 Poster LED Screen in the gym

• Carousel group class schedules, private training courses and special training programs
• Synchronize member exercise data (such as calorie consumption rankings)
• Distribute sports brand advertisements in different time periods, additional revenue channels

All right! After reading this beginner’s guide, doesn’t digital retail signage seem way less intimidating? Go ahead and try these smart displays—they’ll instantly boost your store’s tech appeal, attract more customers, and skyrocket sales!

Oh, and don’t forget EagerLED, a hidden gem of a brand. Their retail digital displays are not only affordable and ultra-clear but also come in a wide range of options!